24 Oct

Growing your SMS Text Message Advertising Group.

The hardest thing for most business owners to do when starting an SMS Marketing (Short Message Service or Text Message Advertising) Group is growing their database. Growing an opt-in database (people who request to receive messages) but, there are a few things that can make the process easier and more effective.

A good place to start is by defining how your business will most often use SMS to communicate with customers. Many businesses send offers, coupons, event reminders or daily specials there are many options when marketing with SMS. This is not set in stone but if you will want to be able to provide bother your staff and customers with a consistent message on benefits and what they should expect once they join your SMS group.

Consistency is also a very important part of grouping a successful SMS group. Your staff will need a basic understanding and message to communicate to your customers. This message should be easy for your staff to understand. The information your provide them with should be the same information they provide to your customers.  Train your staff to include the benefits of joining your SMS group when speaking with customers. This should be an ongoing process and you may have to remind your staff to consistently include your SMS opt-in information when communicating with customers. Some Businesses have created competitions or rewards for the most opt-ins on a shift or a month.

The message that you send to your SMS group should be a value to your customers. This does not mean that every message has to have something free offered but should be a value to your SMS group. Some businesses send out daily or weekly specials at the same time every day. Other businesses offer purchase specials BOGO or $5 off a $30 purchase. If you are sending out SMS offers or coupons to your customers it is a good idea to make these offers a better offer then any you offer in other advertising. Then customers will join your group because they know they will always have the best offers available.

Today’s consumers receive many offers so keeping them interested is another important part of any SMS campaign. You will need to keep your messages fresh and varied. Basically, do not send that same message or offer in every message. If you plan to send out one offer once or twice a week have 5-10 offers that you can send out each month. Even though you may use the same offers the following month to the consumer it will be a new offer.

Businesses that have provided consistent information about their SMS/Text message advertising campaigns, told consumers about their group benefits, and send out messages of value see great results. Business owners have told me that they have been able to reduce spending on some of their other advertising because of the success of their SMS campaigns. Growing your SMS/Text Message Marketing Group can be challenging but the rewards is growing your business and its revenue.

13 Oct

Why Multi Platform Marketing is Important

The simple reason is the diversity of consumers. Today’s consumers are ages 3 to 123. And if you do not think a 3 year old is not a consumer you have never been in a check out line with one! Marketing is not a one platform fits all option. In the past advertisers could pick the marketing platform that fit them best (radio, TV, Newspapers or Web site). But, to stay on the minds of consumers today you need much more. Today, advertisers need to include video, mobile, SMS, social and other platforms to keep consumers engaged.

Most advertising buzz in about the Millenials, GenX and Baby Boomers are still in the mix. But in talking with people from these groups they have similar products they would but the platform choices are very different. I know more Baby Boomers using Facebook on a daily basic than I do GenX’s. And Millenial’s well if it is not a snap chatted have they seen it?

The most common threat among 3 largest generational groups right now is mobile phones. All three groups use mobile as their primary communication. They text, view videos, check the weather and the news on mobile devices. They also shop on them. Mobile is a great way to advertise to all of these groups. SMS and MMS are huge in getting advertisers front consumers as long as what you sending has value and is varied. SMS and MMS are a good piece to the marketing puzzle.

Mobile friendly web sites are another good piece of the puzzle to reach Millennials, GenX and Baby Boomers. I know some do not think that is true about the Baby Boomers but if you have working in the last 20 years (and they have) you used a computer. Mobile friendly web sites are important because they searchable. Siri, Google, and all the rest use search engines to find information. Google (the #1 search engine used) increases ranking to sites that are mobile friendly.

Video also plays an important role in the marketing puzzle. More videos are watch online and mobile devices than anything else. Cats were not always the #1 pet but more people have cats today then before video is a large part of they popularity. Businesses who are adding video to their marketing are seeing great results. And adding engaging video content that changes or progresses a topic or story will have consumers returning to see more. Video is also very easy and engage on social media as well.

Social media has been huge for the last 5 years and social media is changing. Social is going to be a big player in marketing for sometime and the hardest thing is how to get your message out everywhere. There are so many opportunities to communication and engage consumers. I believe much of the focus in the coming year will be on Snapchat, You Tube, Instagram and Twitter. Not to say that Facebook is not important but I believe there will be new advertising growth in other area.

New is good but we should not abandon newspapers, TV, radio great adverting engagement for consumers is very real for all medias. If an advertisers message is seen in multiple medias their brand awareness is recognizable. Recognizable advertisers, now that is a good thing!

11 Aug

A World of Mobile Consumers

We’re always on our phones. Always immersed in the digital world regardless of where we are or what we should be paying attention to. In today’s society, phones have become much like a security blanket everyone needs on his or her person in order to feel complete. Forget the phone at home and the entire rest of the day is out of whack.

As concerning as this may be on some fronts, our neediness for technology is what businesses have the opportunity to use to their advantage.

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30 Jul

5 Reasons why mobile advertising benefits businesses

With the ever-growing business and advertising market of today, it becomes painfully important for businesses to take advantage of opportunities to get their name and services out into the public. Media has both made it easy to reach consumers, yet difficult to stand out to them amongst competitors.

So, how and why does mobile advertising benefit businesses?

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05 Aug

SMS Alerts delivering important breaking news faster

News Media outlets across the U.S. are turning to SMS alerts to get the word out about breaking news and severe weather. SMS has become a very important tool in today’s mobile world. People are constantly on the go, listening to satellite radio, surfing the web, and watching cable. Because of this, people are rarely tuned into the traditional ways that breaking news once reached them. With the use of SMS News, media outlets can once again get information directly to the public on their mobile phones. Read More

25 Jul

Google and Nielsen Research Study Gives New Insights in Consumers’ Shopping Process

Recently Google and Nielsen teamed for a research study of 950 consumer, “Mobile Path to Purchase: Five Key Findings” The focus of the study was to “better understand consumers’ mobile habits in the shopping process” of consumers 18 years of age and older. They used both surveys and metered data to identify the key findings of their study: how consumers are considering products/services, the time they spend considering their future purchases, product/service distance, and influences in purchasing. Read More

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